GitHub Project Repository: growth-budget-allocation

Business Context

A global e commerce company operates across multiple regions with limited clarity on where sustainable demand originates.

An incremental $3M growth budget was allocated for 2015. Any deployment must be justified by material impact, demand persistence, and long term integrity.

Paths that cannot meaningfully influence allocation are explicitly ruled out.

The Decision

Whether an incremental $3M growth budget can be deployed without increasing long term demand risk.

Decision Mandate

This analysis is conducted under a risk managed mandate where long term demand integrity outweighs short term revenue acceleration.

Decision gates, falsification logic, and exclusions are documented here: decision_gate_rationale.md

How the Decision Was Evaluated

Incremental spend is permitted only when all of the following are true:

• The market can absorb additional investment without dilution
• Demand persists without reliance on discounts or incentives
• Incremental spend strengthens structural demand rather than short term uplift

These criteria were applied consistently across markets and evaluated growth levers.